FIPA Director participated at Zagreb Brand Forum

FIPA director participated at Zagreb Brand Forum The Director of the Foreign Investment Promotion Agency of BiH (FIPA) Gordan Milinić participated on 31 March in Zagreb at Zagreb Brand Forum. Within the forum, the Investments and Competitiveness Agency of Croatia organized the round table named "Investors Welcome to ... ... the State as a Brand which was focused on the domain of the country branding as a successful investment destination. 

The Director Milinić talked about his experience and the experience of Bosnia and Herzegovina in presentation and in attracting investors, presented the current activities of FIPA in this field and his vision of the work and managing the Agency.

Experiences of representatives of Regional Investment Promotion Agencies were exchanged at the meeting, including views on the way for branding of regional countries that affects the perception of investors of the Western Balkans Region as a location for investing.

In addition to representatives of the Regional Agencies, the meeting was also attended by domestic and foreign investors in Croatia, representatives of the Croatian academic community, experts in branding, etc.